Get ready to rev up your excitement because Bodyshop Magazine is thrilled to welcome Lisa Shaw as the new head of marketing! This appointment marks a significant milestone for the UK’s top automotive aftermarket publication and IBIS Worldwide, the globe’s premier provider of collision repair market conferences. But here’s where it gets even more intriguing: Lisa’s journey back to the automotive industry is a full-circle moment that promises to bring fresh perspectives and innovative ideas to these esteemed brands.
Lisa Shaw brings with her a wealth of experience from a diverse and successful marketing career. She spent eight impactful years at BASF, where she spearheaded campaigns that significantly boosted awareness for the RM and Glasurit brands. But here’s the part most people miss: during her tenure, she also played a pivotal role in event management, brand advertising, and industry engagement, even contributing to the sponsorship of the prestigious Bodyshop Awards. Her ability to blend creativity with strategic thinking made her a standout in the field.
In 2016, Lisa ventured into the science, technology, and engineering sectors, spending a decade at Sci-Tech Daresbury and BAE Systems Digital Intelligence. This shift not only broadened her expertise but also equipped her with a unique skill set that she now brings back to the automotive industry. And this is where it gets controversial: as she steps into this new role, some might wonder how her cross-sector experience will influence her approach to automotive marketing. Will it challenge traditional strategies, or will it seamlessly integrate with existing practices? Only time will tell.
Lisa herself reflects on this transition as a ‘full-circle moment,’ expressing her enthusiasm to reconnect with familiar faces, forge new relationships, and help shape the future of Bodyshop Magazine and IBIS Worldwide. Her passion and vision are palpable, making her a perfect fit for this dynamic role.
Robert Snook, IBIS conference director, couldn’t be more excited about Lisa’s appointment. He sees it as a testament to the company’s strategic vision and ambition. Here’s the bold statement: ‘Attracting someone of Lisa’s caliber is a clear call to action for UK and international partners,’ Snook says. ‘Her role opens up unlimited brand positioning and collaboration opportunities, which will ultimately enhance the value for delegates at our 2026 events.’
As Lisa takes the helm, the industry is buzzing with anticipation. Her unique background and proven track record suggest that exciting changes are on the horizon. But here’s the question we leave you with: How do you think Lisa’s cross-sector experience will reshape automotive marketing? Will it spark a revolution, or will it blend seamlessly into the existing landscape? Share your thoughts in the comments below—we’d love to hear your take!
